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this is excellent. I do very similar work to the youtube example and when i am not too lazy to write out a metrics tree / hypothesis tree, i find it extremely helpful. Good motivation to explicitly use framerworks

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Glad you enjoyed the read.

It’s always good to use some of kind of structure to guide the workflow for sure :)

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A fantastic guide, very well articulated and practical! I've been looking for something like it to make a handbook for my data team. Problem solved. :) Would love to hear your thoughts on mastering storytelling.

One important thing to consider during the defining & scoping phase is whether the metric change is meaningful/significant enough to warrant investigation. E.g. Does a 10% drop in total views last week fall outside the range of trivial fluctuations for the metric? We have been adopting a process control framework to add some rigor to our intuition. Here's a wonderful essay from Cedrick Chin if you are curious to dive deeper - https://commoncog.com/becoming-data-driven-first-principles/

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